The requirements of the global market call for a change in corporate culture, towards more innovative vigour, increased internationalisation and greater agility. This requires long-term strategies which on the one hand determine clear regulations for the design and structure of future individual projects and on the other hand permit unforeseeable developments. The masterplan is the response to this challenge. It is a strategic initiative to guarantee the future viability of the Darmstadt location and for it to evolve towards a global plant and Group headquarters.
The intricate, detailed building infrastructure of the site, which has developed over a century, is divided into zones for research and development, production, support and access. The aim is to strengthen the perception of the individual business areas, link complementary disciplines together and make it much easier for people to orientate themselves intuitively within the complex. In the long-term, this is intended to produce a homogeneous appearance with a new, more compatible look for the older buildings and improved sequences in the functional and working areas. Interdisciplinary dialogue and social interaction are promoted by new communication zones and urban meeting places, which encourage informal, spontaneous gatherings of employees and permit cross-departmental exchanges of views and information. Appropriate building typologies also allow flexible use by more than one discipline.
The Frankfurter Straße, opposite the Hauptwerkstraße (main facility street) which runs parallel to it, is to be enhanced by the extension of a public square on a level with the Pützer Tower. With the new Emanuel-Merck-Platz, a public forum is being developed as the centrepiece Merck global brand. The city area opens to both sides of the street and its urban development is defined at both outer edges by the new Innovation Centre and the “modular building”. The company sees its new centre as a public sphere.